The International Journal of Motorsport Management (IJMM) is an academic journal. It is designed to address the unmet need within the motorsport industry for applied research that can be utilized by current industry teams, tracks, sanctioning bodies, sponsors, marketing agencies, and other related stakeholders. The goal is to provide the international motorsport community a centralized source for all topics “management-related” that can improve the daily function and efficiency of their organization. The ultimate aim of the IJMM is to bring together the research skills of academia and the applied requirements of the industry.
Aims & Scope
The International Journal of Motorsport Management (IJMM) is designed to expand the body of knowledge in all "management-related" areas of the motorsport industry. The primary focus areas of the IJMM include: Marketing, facility and event management, public relations, risk management and legal issues, sponsorship acquisition and development, and personnel management within motorsports. All motorsport venues and racing series are addressed within the scope of IJMM and both quantitative and qualitative aspects of research are welcome. The IJMM is designed to address the interests and needs of the international motorsport community by providing applied research and resulting articles that improve the current and future status of the industry.
CLAY E. HARSHAW
Clay Harshaw is the Program Coordinator of the Motorsports Management Program at Winston-Salem State University. Dr. Harshaw's research interests include fairness in points distributions, pricing of motorsports events, and risk management issues for grassroots venues.
Kyu-Soo Chung is an Assistant Professor of Sport Management at Kennesaw State University. Dr. Chung has researched marketing aspects of motorsport including the fans'sensory experiences.
THOMAS S. MUELLER
Thomas Mueller is a professor in the Communication Department at Appalachian State University. His research focuses on the psychological perceptions of motorsport consumers. Prior to his academic endeavors, Dr. Mueller was marketing manager for powerboat racing at Mercury Marine, Director of Competition for the American Motorcyclist Association, then President and owner of Sport Management, Inc.